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The main thing to remember is that a shiny, polished car is like a mirror so you will see your ceiling rig reflected into it, so your soft box has to be evenly lit and the edges have to be black right up to the diffusion frame, you don't want to see truss, pipe, cables, clamps, gobo arms, etc.  This is one reason people rent things like Fisher Lights or giant Chimeras for the soft box.

Putting a grid of soft units behind the diffusion like Kino Image 80's or Skypanels will help spread the light more evenly.

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