Television commercials (4 replies and 10 comments)
Master roger i know you are little stranger for tv commercial film. But I come to your thought. Film is a film. These peoples done lots of slow dolly push for this biscuit comercial. I believe From the history of cinema most masters used slow push movements for create unease, anxiety, panic also.i felt this movements doesn't work out for this commercial. What's your thoughts when you see this video commercial.
I think you will find the push in movement is done by a studio ‘Rostrum’ camera using photographic ‘stills’. The camera is stationary and the geared ‘rostrum’ moves the photo around the camera, it can then zoom in or out. It makes it more appealing to the viewer. It’s cheaper to do it this way that setting up on location.
Mr mike i am asking about dolly pushing effect. Not how to do!. I felt It won't suit for this commercial. Totally mood spoiled.
The ‘push in’ effect at the beginning on this commercial Is probably not needed Imo but it is fashionable to keep the camera moving as Dolly’s are now cheap to buy
everybody has one so they may as well use it. The advertising agency commissioned
the production company to make the commercial and they thought it would be a good idea to use ‘push in’s” or it could have been the production company’s idea to impress the biscuit company. Who knows? I dont like ‘push in’s unless it’s for a really good reason that is to support the story. This commercial was made to a very tight budget with no frills, no gimmicks and they did a good job imo. The beginning was very static so they decided to energise it with simple ‘fake’ push in’s.
How would you make this commercial?
Agree with Mike here. I think for what the commercial is trying to convey, the shots make sense. It's all about the 'absence of the students' because it's teachers day. And because school is now all virtually done. Which I think the use of the dolly movements could convey a subliminal message of the seriousness of the pandemic? Not sure the commercial filmmakers were thinking that deep? But it could be interpreted that way? It probably was all budget related, but I thought the commercial looked fine. I think cinematically, yes the dolly push can be used to evoke those serious deep emotions, but I don't think those emotions were what the camera movements were trying to capture. I do think the commercial art form is different than cinematic? Perhaps I'm wrong, but not every dolly shot must convey the same meaning, right?
My opinion slow dolly push never give any energy for viewers mike!. May be i have done steady block or fast move!
Maybe so. There are many ways it could have been achieved but the sponsors will dictate every time. It’s best to keep them happy and move on to the next job.
Master roger could you please send your valuable time to watch and comment
To me the moving camera was used to lighten the feel of the sequence. the camera is floating and has a weightless quality. The idea that a push in or a pull back creating tension doesn't seem to be relevant to the feeling being created here. But, of course, its all subjective and some might find the sequence terrifying!
Master roger thanks for your response. What do you mean weightless quality.? How to give weight quality. Yes. My point is same as you said. Slow dolly push or pull back seems not right for this context.
I think the moving camera works well. I don't know how to explain what I see more clearly than I did when I said the camera feels weightless because it seems to float.
Camera floating is not an error?. Or you just told casually camera is floating and weightless quality. Is it seems just right?
Master Roger moving camera seems good. But do you feel that slow dolly push survey the context correctly!
The camera moves! Its a commercial! Doesn't the camera always move on a commercial?
You are little stranger for commercials right!. Camera moves very uncontrollable in commercial. But suppose if you have done that same commercial would you use dolly push for create child's perspective little worry's. The commercial start one girl perspective right?