Reason for using ARRI cameras (5 replies and 5 comments)
Hello Mr Deakins,
Is there any particular reason why you have always been a user of ARRI cameras?
Is that it? Hmmm!
There is even more than one reason.
You have mentioned before that other film camera types have been used not just Arri. I understand, that the ‘Alexa’ is your particular favourite digital camera and ofcourse there are others on the market that can compete equally with the ‘Alexa’ but you have not chosen them. I assume your loyalty to Arri is quite strong now considering many of your film successes were shot with their hardware. This loyalty has proved to be reciprocal as they designed an optical VF with you in mind and introduced the LF. Having this strong bond would make it difficult to switch to other brands even if contemplated or lured by heavy marketing. The success of your films are commercially important to Arri which has helped to make them a world leader in movie camera manufacturer. I am sure they would vigorously protect this special relationship if they had to. Although, Arri is a relatively small company they command a good percentage of the camera market with sales to rental houses ‘only’ which tends to restrict other firms from gaining a foothold. This recent ideology was probably adopted from the days when ‘Western Electric‘ controlled Theatre dominance initially when sound was first introduced.
Btw. China has already marketed a camera very similar to the Alexa some people say it’s an exact copy, apparently, it does perform like an Alexa but is much cheaper and available to buy. They are probably looking for a marketing sponsor.
What's the china made camera name mike
They have left it blank so the importer can put their name on it to sell wholesale to Pro users or even rental houses. It will only succeed if there is a spares back up to service and repair, training engineers will take time but I doubt if existing service agents will undertake servicing to a Chinese made Alexa even though they claim it’s a copy. Arri do have the monopoly here with established service networks throughout the world. The new ‘boy’ On the block will have to work very hard to gain a foothold, switching loyalty is not easy to do.
Time will tell.
This is the (or one of several?) Chilexas:
...There's no evidence that I can find that duplicates what most people consider the Alexa's distinctive colour science - eg the saturation curve and highlight roll-off. Or even the dynamic range. Looking like an Alexa doesn't make an Alexa. Nor does outputting in the same formats at the same data rate.
When I was shooting film, I loved the ergonomics of Arri cameras. They were so much easier to shoot with in a hand held mode and the viewing system was far superior to anything their competition had to offer. Yes, there are many digital cameras on the market and many suggest far higher resolution and all the rest. But the images they produce still don't look as good as those from the Alexa. Yes, I have a loyalty to Arri. All the team at Arri have been very supportive over many years, but if their cameras were not performing it would be a different story.
Hey Roger! You mentioned in a recent podcast you didn't like the color that comes out of Red cameras...presumably color science is one of the reasons to stick with Arri...but...just out of curiosity, is this not something that could be offset in the post-production process? It seems like a colorist could mold the color to taste. I'm not trying to argue in favor of Red, just curious about your thoughts on the relationship between the color science inherent to cameras and the way that is shaped in post.
I don't want to get into a discussion regarding the merits of one system over another, hence the reason for my initial reaction to the topic. I sure there are post production techniques that can 'offset' a lot of things.