Andrew I must admit that I might be a bit critical of the Red company because of the way they "sell" their products. I didn't say the Alexa looked "better" than the Epic, just that it "felt" different, very different things, if anything the Epic certainly looks better in "technical" terms than the Alexa.
And I must add that I give it to Red to up the game on this all digital revolution, they were the ones that kicked butt in the first place, making it possible for companies like Panavision and Arri to get their act together, and inciting other companies to join in with their solutions, and therefore to provide the film industry with a much needed update on capture technology. For sure.
But unfortunately I think that Red likes to make a lot of drama about their products, and I tend to favour drama in front of the camera, not behind it...
Maybe what is going to happen is that there will be a few choices to choose from, as there was with different types of film. And every cinematographer will be able to choose from this variety of offers. I'm not a DP, but I need to understand where is everything going, and why...
I have not shot with the Epic, but as a director I have shot with film (the most), with the Red One (pre MX), and with the Alexa, and there was something about the Alexa that was just really effortless and provided me with anything I needed to do with the image, and I didn't feel there was anything standing between me and the camera. I only shoot TV commercials and therefore, I feel I must provide these commercials with a strong creative visual approach (in other words fancy but shallow visuals), due to the lack of good, (and sometimes very stupid) ideas we are given to shoot. But in the meantime, that's what I need to do to pay the rent and feed my cats and dogs...
Also I have read somewhere that James Cameron has ordered 50 Epics! I'm not sure if this is a ridiculous rumour or what he intends to do with them, maybe set them up in the pod or perhaps he just wants a really fancy surveillance system in his property... and also Ridley Scott and Dariusz Wolski are shooting Prometheus with Epics, and that will be Ridley's first time use of digital capture.
Roger's "In Time" should be out soon, and this was also his first shoot on digital, and I can't wait to see it. And I might be wrong but David shot "Big Sur" also on the Epic and this is David's third feature on digital, but the first with 16 bit and 5K resolution, and lets not forget that David was most probably one of the first cinematographers to embrace digital capture. So lots of good things in the pipeline from people who can truly have a powerful say in these new technologies.
Peace.
Nuno Dias. Lisbon, Portugal.