Marco wrote:Remember that Arri released a great digital camera, the D20, one year, before RED introduced the Red One. The D21 came after and the Alexa was developed side by side for another market. It was planned as a 16mm-replacement and a perfect choice for television-work. But... Alexa is great and used for some bug movies.
I would say, that there would be an Alexa without Red, but maybe not so cheap.
And I still say, that Red is about numbers (5k blabla 120fps blablabla) and Arri is about working on a feature film set and everything you need there. Red will need a couple of more years to develop a better working system, not ony a nice body. Everytime I can go to Arri Rental and start a project without thinking much about the body and which accessoires I want to use, it is a completely self-explaning system, developed on feature film sets and improved over some decades. Maybe in 20 years, the Red-system is at the same point.
And in 2011, we will see a new digital camera by Panavision. The Genesis is still a great tool.
Yes, Red is a numbers driven company and want to have better specs than any other system. Sometimes they sightly overlook the importance of things like fan noise, reliability and concern themselves with being bleeding edge. Red is a trendsetter. Other companies look at what they do and try to do something similar down the road when the tech has matured. In this industry, it is ok if you are second if you release a more stable product. I think it comes down to mentality. Red wants to do things that no other company has done, they want to cram a fully featured movie camera into a tiny case. Arri wants to release user-friendly reliable cameras that are familiar to their loyal followers and are ideally suited for todays distribution system rather than what may be five years from now. For them, the latest and greatest tech is not worth implementing if it is not 100% reliable. Thus we have two different companies with two very different products. Four or five years from now, Arri will release a camera with Epic specs and a micro form factor but by then Red will have moved on to some frankenstein creation that shoots 10k at 250 framers per second with a sensor the size of a Hasselblad frame. I'm glad both companies are around because it would be really boring is everyone was using the same system.
To put it another way, Red Epic is a swiss army knife and Alexa is a hunting knife. The Epic can do all kinds of cool things like shoot high fame rates, shoot in multiple resolutions, expand it's dynamic range to unheard of levels, be super compact, shoot 3d with ease an fly under the radar if you want to shoot in a subway station without permits since it looks like a DSLR when stripped down to the bare essentials. It can record high quality audio with an add on module. You can build it up and accessorize the hell out of it. It can use Canon stills lenses. It can take pictures and do timelapse. If you have the coin, it would make a cool looking bookend. The Arri is the hunting knife, solid, reliable, predictable. It can't do as many things as a swiss army knife but it is better at cutting and for many, that is more important.
You say Red will need 20 years to be at a Panavision level. Give them 5 years. I am astounded by what they have pulled off in five years. In another five, they will be one of the lead players in the industry.